International SEO & Hreflang Architecture
Expanding your brand globally, or fighting to fix an existing international setup? I am a Technical SEO Consultant and Engineer who has architected global search strategies for the world's leading brands.
Whether you are launching into new countries, trying to map out a global structure from scratch, or dealing with an existing international setup that is broken, I can help. International targeting is notoriously one of the messiest and hardest things to get right in search. I highlight the pitfalls from day one so you don't waste time and money falling into them, ensuring your global platforms actually reach the right audience.
What is Included in the International Strategy?
A technical blueprint and deployment plan designed to ensure your global sites rank in the right countries without competing against each other.
Phase 1: Traffic Cleanup & Platform Assessment
Cannibalization & Traffic Audit
I analyze your global traffic to see if your own international sites are "stealing" traffic from one another. This shows us exactly where your setup is broken and which regions we need to fix first to reclaim lost revenue.
Developer Constraint Analysis
I assess your current website setup and your development team's capacity. Instead of giving you impossible tasks, I design the best international strategy based on what your current technology and team can realistically handle.
Geo-Redirect Strategy
Beyond just language tags, I help you adopt a smart country-routing strategy. This ensures users and search engines land on the correct regional version of your site smoothly, without triggering accidental blocks or penalties.
Phase 2: Global URL Mapping Strategy
I group your matching international pages together so search engines know exactly which page to show in which country. I use three distinct methods depending on your setup:
Identical URL Matching
If your international sites use the exact same page names across different regions, I map them instantly. This gives you a fast, error-free setup with zero guessing.
Code Matching
For e-commerce stores, I match pages using your internal category or product codes. This ensures that even if a product name changes slightly by country, the backend maps them perfectly.
Localised URL Mapping
If your pages are translated into different languages with completely different names, I use advanced search tech (vector search) to analyze your titles and page content. This automatically uncovers the exact matching pages across your global sites, saving you weeks of manual spreadsheet work.
Phase 3: The Delivery & Implementation
Unlike standard consultants who just give you a list of chores, I can actually build the solution for you-saving you months of waiting for internal development slots.
The Global Architecture Blueprint
A clear, prioritized PDF document outlining your international structure, mapping logic, and immediate fixes.
Ready-to-Ship Developer Instructions
I write out the precise technical instructions your developers need to implement the strategy without endless back-and-forth debates.
Direct Implementation Option
If your internal dev team is buried under a backlog, I can build and deploy the international architecture directly for you, taking the pressure entirely off your team.
Frequently Asked Questions
You say you can build the hreflang solution for us. How does that actually work?
Can I hire you to manage this implementation on an ongoing basis?
"I'm Will, a Technical SEO Architect. I don't just audit; I engineer visibility. I work alongside your developers to ensure your technical infrastructure is an asset, not a bottleneck."