Ecommerce AEO & SEO Audit

Ecommerce AEO Audit - £1,999 + VAT package

The audit is split into three sections:

Section 1: Benchmarking Current Performance

• Before fixing anything, I test your site and competitors against 300 high-intent search queries specific to your industry. I show you which products ChatGPT and Gemini are already recommending, which ones they are missing, and exactly where you are losing sales to your competitors.
• I also check your traditional search rankings for ~300 key terms on both Google and Bing. Because Gemini often relies on Google Search and ChatGPT uses Bing to find information, appearing strongly on both search engines is absolutely vital if you want the AI to recommend you.

Section 2: AI Readiness & Agentic Commerce

• More Detailed Product Schema: I rewrite the schema.org code on your product pages to include vital details that standard websites leave out - like material, color, exact sizing, delivery speeds etc. Benefit: AI assistants can instantly match your product details against highly specific customer requests. This ensures your store gets recommended for a much wider variety of detailed, ready-to-buy searches, instead of only matching basic keywords.
• Cataloging Your Entire Site With Schema.org: I look beyond just your product pages and code-label every single asset across your entire website - including your company data, blog articles, and team profiles. Instead of just adding schema.org for rich results, the goal is to systematically catalog all information on your site into clean, machine-readable data. Benefit: You eliminate all guesswork for the AI. Because your entire site is structured like an open database, it makes it incredibly easy for AI engines to pull information from anywhere on your site to answer a user's question.
• NLWeb /ask Gateway Integration: NLWeb (Natural Language Web) is a new web standard, devised by Microsoft that lets AI assistants talk directly to your website. We set up a secure gateway on your server - called an /ask endpoint - that translates plain-English questions from AI bots straight into commands your product database understands. Benefit: Instead of just scanning your text, ChatGPT or Gemini can query your database directly ("Show me womens sandals size 9 under £50"). Your site instantly fires back exact matching items, transforming your store into an interactive app that AI bots can easily search, verify, and pull into user chats.
• Root-Level llms.txt: Deploying a lean, markdown-formatted master context file served directly at your domain root directory. Benefit: Compresses your entire store’s architecture into a hyper-dense, cheap context window, pointing AI crawlers straight to your raw data streams without messy HTML layout noise.
• Merchant Center Feed Optimization: I audit and clean up your Google and Microsoft Merchant Center feeds, maximizing the product details you send to them and ensuring they match the hidden data on your website 1:1. I also provide recommendations to configure real-time feed updates so changes to your store are instantly beamed to Gemini. Benefit: AI assistants like Gemini and Copilot use these merchant feeds as their ultimate source of truth for pricing and availability. By packing your feeds with hyper-specific data and updating them in real time, you maximize your visibility ensuring your products show up for highly specific customer requests in real time.
• Google Universal Commerce Protocol (UCP): Coming to the UK soon, Google’s UCP is a web standard that allows users to purchase items listed in your Merchant Center feed directly inside Gemini and AI Overviews. I audit your platform and provide precise engineering recommendations to configure UCP on your site. When a user discovers your product inside an AI chat, Google pulls the live pricing and data directly from your Merchant Center feed and generates an interactive checkout card right over the conversation. The protocol securely routes the transaction through your existing website checkout. Benefit: Customers can securely buy your products right inside Gemini or AI Overviews without leaving the chat interface, while you remain the Merchant of Record and retain 100% of the customer data.
• OpenAI Agentic Commerce Protocol (ACP): This is essentially ChatGPT’s version of Google UCP. It is a new standard that lets autonomous AI assistants interact directly with your shopping cart. Because your customers will be split between different platforms, your store needs to be set up for both Google and OpenAI so you don't miss out on sales. Benefit: You give ChatGPT permission to act as a personal shopper for its users. The AI can securely browse your store, add items to a digital cart on behalf of a customer, and safely pass the order details straight to your checkout for payment.

Section 3: Traditional SEO Foundations

Even with the shift toward AI, traditional search engine optimization is still absolutely essential. AI assistants don't just guess information; they actively check Google and Bing to find facts. If your website's basic foundation is broken, AI engines won't be able to find your store at all.

• Meta Data: Making sure every page on your site has a clear, accurate title and description so that AI bots instantly understand exactly what you are selling.
• Site Speed & CWV Performance: Your website should be incredibly fast. This doesn't just keep human shoppers happy, it ensures that LLM agents can pull your product data without timing out or giving up.
• Indexation: We actively audit your site for dropped or de-indexed pages. Google and AI engines routinely remove product pages from their index due to duplicate layouts, soft 404 errors, or simply to save on their own crawling budgets. For brands carrying massive product catalogs, this can be a major issue. I firstly identify all de-indexed pages and then put in place steps to get them properly indexed and fully available to both traditional search engines and AI models.
• General Health Check: Finding and fixing common errors like broken links, missing images, or security issues that create roadblocks for search engines trying to read your site.